Pay Per Click Gambling
Pay Per Click is not always gambling, but there are people who would have you believe that it is as simple as paying your money, writing your ad, picking out a few keywords and then sitting back to watch your income explode. T'aint so... The reality is much more dismal than that!
Pay Per Click marketing is a skill. Doing it right takes time, analysis, research, and then continuing monitoring, reanalysis, and adjustment.
AdWords gets the most attention in this type of advertising. And it is the hardest system to use. It does offer more flexibility than other systems for making different kinds of adjustments and for tracking results, managing multiple campaigns, etc, but there is a definite learning curve, and to ignore it is certain disaster. AdWords, without understanding, can open a great sucking hole in your marketing budget that fails to return anything at all!
Don't gamble with Pay Per Click. Start out with a simpler system, and learn to use it well. Once you know how to make money with it, then try AdWords and be willing to study and learn how to make it do what you want it to do.
And never use Pay Per Click with a business that cannot support the cost of clicks. Remember, with PPC, you pay for every site visitor, regardless of whether they buy or not. So you might have to pay quite a bit to get site visitors. If you have a low per order profit margin, then PPC is not going to work for you. If you have an ad supported informational site, the chances are extremely low that you'd be able to get PPC ads at a low enough cost to offset the even lower returns from PPC income on your site (you pay more for incoming clicks, and you pay for EVERY incoming click... outgoing clicks pay you LESS, and only 1 in 100 or fewer people coming in, will click an ad to go out... do the math!). Paid Inclusion may be a better option for ad supported sites.
Gambling means that there are more losers than winners. Education is important with Pay Per Click, otherwise you might as well be rolling dice.
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