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Pay To Read Programs

Advertising through Pay to Read Email blasts is an ineffective method for promoting legitimate products and services.

In fact, I don't even think it would be worth the money to advertise a SCAM through them! Here's why:

• People who join these are paid a couple of pennies for each email they read. They are not interested in your product, they just want to earn those pennies as fast as they can.
• The emails are not targeted to interests. OK, if you have a money making scheme, you might make some headway, but even then it would be hard because the goal of these people is NOT to receive information. It is to get in and out as fast as possible to get the payment.
• People who join these are usually people who don't know how to make money any better way. This means they are not highly qualified, they are not effective planners, they may have little experience with online norms, and they may have no clear sense of direction, etc. So if you present something logical and sound, they won't be able to tell the difference between it and something fake.
• Cost is usually prohibitively high. They cost something like $20 to advertise to just 250 people or so. NOT cost effective! For untargeted email, that is WAY too high, but they have to cover their costs, so they cannot keep it low.

Most companies who offer this service have a hard time staying in business. They go under pretty fast because it is very difficult to get advertisers to support it. Most who try it do not purchase repeat orders because the response rates are so dismal.

If you want to reach targeted email readers, then advertise in a targeted eZine. You'll get far better exposure for the money, and you'll be more likely to get a good response rate.

Stay away from these programs. They are neither an effective way to earn, nor an effective way to market.

Contributors: Laura Wheeler